TricorBraun Wins National Design Award

TricorBraun has received the American Graphic Design Award for the creation of a men’s body wash container. The award, given for Blade brand body wash, was sponsored by Graphic Design USA magazine. The Blade brand is owned by CVS/pharmacy and sold through its stores.  According to David Snyder, TricorBraun design director, “Blade was designed as a tottle, a combination tube and bottle, with the dispensing closure on the bottom so users won’t have to shake a nearly empty container.” The tottle was designed with a finger hole in the top so it is easy to pick up when wet. The container is black with a black translucent closure to showcase the Label’s colors. The profile features a sweeping curve to give it the look of speed as it rests on the shelf. The closure is a stock, polypropylene flip top that snaps onto a reinforced neck. To reduce the manufacturing cost, special molds were used so surplus polyethylene does not have to be removed from within the finger hole.